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The role name tags play in a successful event is often underestimated. They are exceptional icebreakers and encourage networking, which is one of the most valuable event results. Event name badges provide a brief introduction of its wearer, making it easy to recognize others and make connections. They are also useful in other practical ways, like helping an attendee remember the name of a person they just met at the event.

The decision is often not whether or not to provide attendees with event name tags. Instead, planners often have very little experience with the name tag design process. Here are some tips to help event planners create great name badges for their events.
Event planners can avoid confusion by deciding what information they want your name tags should contain. Before you can order your name badges, it’s essential to have a plan. The attendees’ names are a given, but you’ll need to decide whether to include first and last name, first name only, or first name and last initial. If your event has a logo, or the sponsoring company has one, consider including a full-color logo on your event name tags. This helps boost branding efforts.
The quality of event name badges speaks about how much you put into your event and its overall quality. There are numerous choices when it comes to name tag styles, including engraved plastic or metal name badges and photo ID name tags. Metal or plastic badges look great, and choosing a magnetic backing is sure to make a good impression on attendees.
One benefit of a business event is networking; another is spreading brand awareness to a very targeted audience. This is why it’s beneficial to add a full-color logo to your event name tags as well as other materials your attendees are sure to see. A full-color logo name badge makes it easier for attendees to identify your brand and remember it later too.
You want the information on name badges to be prominently displayed. This helps people clearly identify the details. Choosing the right fonts and using contrasting colors for text and backgrounds will ensure the information you want to communicate is presented clearly.
Events and networking are inseparable, and you want to encourage them by leveraging the power of your event name tags. Name badges encourage conversations and make introductions go more smoothly. You can encourage networking by adding information to your name tags. For instance, you may add the companies represented by the attendee just under their names. Another option is using different name badge colors for various sectors. Don’t be afraid to be creative, as it doesn’t take a lot to make conversations easy.
In today’s competitive marketplace, social media profiles play a huge role when it comes to building professional connections. This is an opportunity that you don’t want to waste. Adding a social media profile to name tags gives attendees a place to mention your event and connect with one another. It can be as simple as a hashtag or your Facebook ID. This encourages attendees to stay in touch after the event.
There really is such a thing as name badge etiquette. To reinforce it, encourage attendees to wear their name tags where they are most visible, the right side of their chests. This places the name badge in a prominent place where it is easily visible when attendees shake hands initially.
At Name Tag Pros, we’ve been doing this for a long time! Let us help you design a creative event name badge that will make your event stand out, encourage networking, and build relationships that will last long after your event ends. That’s the kind of connections that keeps attendees coming back year after year. Call us today and let’s get started on creating your great event name tags!
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