8 Tips for Building Relationships With Customers

There aren't many things that boost your bottom dollar like repeat customers. Of course, the most profitable combination to boost your profit margin is a long stream of high-value customers as well as returning customers. If you want valuable repeat business, investing in building relationships with your customers is essential.

Repeat customers offer a great ROI and provide word of mouth recommendations. When you provide exceptional customer service, they can offer you lifetime value. Good customer service can make a huge difference for your business, even if things happen outside of your control, such as your busiest time of year. When a business takes time to forge strong relationships with their clientele, customers are more likely to forgive and forget during isolated events.

8 Ways to Show Your Customers They Are important and Appreciated

1. Make it Personal

It doesn’t take a lot of effort to make it personal. A simple thank you card may be all it takes. Sometimes, a noticeable “thank you” on customer receipts helps a customer feel appreciated. If you have a newsletter or run an email campaign, offer a special coupon just for your subscribers.

2. Put Your Staff First

Taking care of your employees can speak volumes to your customers. Customers love companies that value and care for their employees. Something as simple as an employee name badge can communicate how much you value your greatest assets – your employees. It also makes your employees feel valued and like they are part of something bigger. If you treat your employees like your best customer, you’ll get a lot more out of them! This in turn, will be transferred to your customers in terms of great service.

3. Share Your Company Values

When surveys question customers about brand loyalty, shared values are often what they refer to. Companies that are committed to sustainability, give to charities, support ethical business practices, and participate in community projects draw in customers who value the same things.

4. Reward Customer Loyalty

Part of building a strong relationship with customers involves rewarding loyalty. You don’t have to wait until the holidays to reward customers for remaining connected to you. Giving them something special doesn’t have to be complicated. It can be something as simple as giving the a preview of new products or services, providing priority shopping events, or exclusive access. Always encourage your employees to thank customers for their loyalty in person. That makes a powerful statement and builds loyalty.

5. Give Gifts

Branded gift items are always a great choice, for a lot of reasons. They are relatively inexpensive, yet provide high value. Not only do customers love getting free items like pens, water bottles, and other branded gifts, they help keep your business in their minds after they’ve left your establishment.

6. Meaningful Conversations

No one has a lot of time to just stand around and chat these days. However, asking customers a thoughtful question or two while checking them out or bagging their items can offer a valuable personal touch. It may well be the one thing they remember about your business, as well as the one thing that keeps bringing them back over and over again.

7. Be A Friendly Face

The world has become a fast-paced environment with less personal contact. People rush to get their errands done and most people are tired, even exhausted, most of the time. Make life as easy as you can for customers by training employees to help them out. They can show customers where items are or help them find the shortest queue, even show them the shortest route to their tables or seats. Employees can make a huge impact by being helpful and wearing a smile.

8. Equip Employees with Name Tags

Names are helpful for starting conversations and connecting. Just being able to know a person’s name helps provide a sense of familiarity and comfort. This is what makes employee name tags crucial for building relationships with customers. Once customers learn an employee’s name, they are likely to request them by name. For new customers, knowing someone’s name helps initiate friendly interactions. When they need help, name tags make it easier to find a friendly face!

Order Employee Name Badges Today!

Equipping employees with name badges can make a huge difference for your company and your customers. They are small, but send a big friendly message that says – Hey, I’m here and ready to help you! Let Name Tag Pros put our experience to work for you by helping you create your employee name badges today. Call us and let us show you how easy and affordable it is to order high-quality name badges.