Fundamentals of Business Name Tag Design

Did you just start a new business? Maybe you’ve been in business for awhile and the number of employees has grown to where you need to invest in employee name badges. It can seem a bit overwhelming if you haven’t ever considered name tags before. That’s why we created this short guide which includes the fundamentals of business name tag design. Name Tag Pros has you covered from the design layout to the font, and your full-color logo.

Before we dive in too deeply, it is important for you to know that name badges are all about your business. Take a few minutes to think about why you started your organization. Maybe you developed a specific product, or you’re offering your customers specialized services. Once you have that in mind, you can start to think about designing your business name tags.

5 Steps to the Perfect Name Badge

A name badge is a useful, powerful tool. The best name tag design will make your company memorable. Designing the perfect name tag will mean your customers will remember you and your brand. It’s an effective tool that aids in your branding efforts and builds a connection between you and your customer base. Here is a no-fail 5-step plan for designing the perfect name badge.

What’s your goal?

Think about what you hope to accomplish by adding business name tags. This goal helps you determine what information you’d like included on your name tag design.

Choose a size and shape.

Name badges come in a variety of sizes and shapes. You’ll want to choose both a size and shape that will complement your full-color logo and provide enough space for the information you want to include. (Don’t sweat this too much! At Name Tag Pros, just tell us what you want, and we’ll make sure to help you find the right name tag shape and size.

Design a layout.

You need space enough around the font and your logo so that these pieces of information are easily distinguished.

Choose the font.

There are thousands of fonts to choose from to use for the text on your name badges. The font you choose should be easy to read. Also, remember that the font helps give your name badge a certain vibe. Make sure the font you choose matches your logo and other branding elements.

Choose your color scheme.

Your color scheme may be an easy choice as you want it to match your brand and logo. The main thing is to choose colors that will enhance your text so that it is still readable.

Consistency is Key to Your Business Name Badge Design

Consistency matters across the board from your logo to color selection. Name tags help establish your brand. Your brand represents you and your business. You solidify your brand message by bringing consistency to your logo, fonts, and color choices.



The colors and font you choose should be consistent with your logo. They should all match well. If you use office signage or name plates, you’ll want to keep all of these elements the same. This helps you define your brand. A well-defined and developed brand retains connections with customers and clients.

Name Tag Pros Has Your Back!

This information can be somewhat overwhelming if you’ve never ordered name tags before. No worries at all! At Name Tag Pros, we’ve helped thousands of businesses and organizations design their perfect business name tag. We’ll be happy to put our decades of experience and expertise to work for you! We can help as much or as little as you’d like, until you get the perfect high-quality name badge that works for you. Give us a call today and let us get started on your business name tag design.