Comprehensive Guide to Photo ID Name Badges | Name Tag Pros

There are two important factors about a photo ID name badge. Firstly, they should represent your company or organization adequately. Secondly, they should reflect your brand. It doesn’t matter how many you employ, 30, 300, or 3000, you want the best representation of your organization in your photo ID badge. It just takes a little bit of forethought and planning to design a great ID badge.

Photo ID Badges and Branding

A photo ID name badge has a lot more to offer than just visual identification, although that is its ultimate purpose and it’s important. Today’s savvy businesses are also incorporating their brands into their name tag design. This can be done whether you go with a traditional name tag design or a photo ID name badge.

Having your logo or brand information on a name tag is an inexpensive way to market. Placing your brand or logo on a name tag puts it out there for people to see easily. It’s a cost-effective way to increase brand recognition and awareness. Using your logo, primary brand colors, font, and styling in your photo ID name badge design just adds to your marketing strategy.

What Information Goes on a Photo ID Name Tag?

You have tons of options when it comes to the information you want a photo ID card to contain. You can pretty much put anything you want on them, with one caveat. It’s important that the information presented isn’t overwhelming to the viewer. Trying to cram too much information into the small space can distract from the name badge’s image. How much information should you use on a photo ID name tag?

Basic Information Fields

In general, the basic information that should be featured includes:

• Your company logo
• Contact information
• Wearer's name
• Wearer's photo
• Wearer's title (Director, Manager, Business Analyst)
• Employee, student, or customer ID number
• Issue and/or expiration date

What you choose to include is up to you, but very rarely will it include information other than what is on this list.

Information for the Back of the ID Name Badge

There can be some situations when it is helpful to print information on the back of a photo ID name badge. It may simply be helpful for the wearer. Depending on the organization and the situation, this might include:

• Emergency plans
• Allergies
• Medications
• School bus number
• Evacuation routes
• Website or email address

Less is Often More

Some businesses and event planners choose a photo ID name badge because they have more space for more information. Except for these few instances, more info is not always better. If you put too much information on the ID badge, then it can look cluttered. If you need the space, use it wisely. If you don’t, then avoid adding more information to the name badge just to fill up the space.

You may also want to consider security issues. If the name badge was to become lost or stolen, there shouldn’t be any information on it that would compromise your organization’s security. Once you have determined what to put on the ID name badge, decide what should be on the front and what could be placed on the back.

Photo ID Name Badge Tips

If your company has specific fonts, colors, designs, or icons they use, you’ll want to choose elements that provide a cohesive look for your brand. The photo ID name tag should be a reflection of your company’s identity and should include your main fonts and colors. Fonts need to be easy to read. Backgrounds should be a solid color so that the information on the name tag stands out. It also makes it easier to authenticate the photo ID name badge.

Sans Serif Fonts

When looking at the various fonts, think about readability as well as what you already use with branding. Sans serif fonts are easier to read, which improves security. The card should be readable with a quick glance.

ID Name Badge Orientation

Whether you choose a horizontal or vertical orientation will depend on how you want the name badge’s contents arranged. Sometimes information works better in a vertical format, other times, it works better in a horizontal format. If your logo or text fields are longer, they will be more aesthetic on a horizontal orientation. That gives you plenty of space for your elements.

Choosing Backgrounds

Choosing the photo Id name badge’s background can mean the difference between information that stands out and gets attention, or one that has little effect. The background color you choose can completely change the look of your photo ID name badges. Some name badges look great with a crisp white background. White can make the photo pop and provide an overall clean look.

You can also use different colored backgrounds to easily identify people by their departments or positions.

Let Name Tag Pros Help!

The expert team at Name Tag Pros put their decades of experience and expertise to work for you. We can help you design your photo Id name badges so that they are appealing and attention-grabbing. Call us today and let us get started creating high-quality name badges for your organization.