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Event organizers know that creating an open, inviting, and safe experience is a must. Attendees should all feel welcome, and events are not successful unless each person feels that they belong. In the event industry, diverse representation is important. To ensure your events are inclusive, it’s important to host LGBTQ+ friendly meetings. Even if the meeting isn’t for an LGBTQ+ organization or is focused on a related topic, the event should be inclusive. Here are a few tips for event planners who want to develop LVBTQ+ friendly events.
The registration table is the first point of contact for attendees. You can set the tone while they are registering by ensuring each person feels welcomed and included. The registration process starts with a form. Make sure registration forms use gender-inclusive language. Also, ensure to include an anti-harassment and non-discrimination policy that participants must agree to during the registration process. If your event must ask participants for their gender, then make sure to include traditional male and female options, but also include non-binary, other, and “prefer not to say” as options. Language of this type helps welcome transgender individuals, gender-fluid people, and those who may not identify with traditional labels of male and female. Also, remember to provide an option for attendees to opt-out if they do not want to share their pronouns.
Pronouns are used to refer to a person in the third person. Pronouns include he and him, she and hers, and they or them. It is an individual decision as to what pronouns work best for them. Being an LGBTQ+ ally means not assuming things about a person’s identity based on their name or appearance. There are plenty of ways to allow participants to share their pronouns at your event. Here are a few ideas:
Event professionals have access to a wide range of branding and marketing opportunities. Be intentional with the sponsors you choose to work with and ensure they align with your organization's values. As an event planner, you can show your support by partnering with sponsors who support the LGBTQ+ community or are members of an LGBTQ+ friendly organization. Attendees will notice that companies backing your event are also committed to equality and diversity.
As an event planning professional, you have a tool in your hand. It’s called “event marketing.” Using the right event marketing plan can help earn the trust and commitment of the LGBTQ+ community. When you do this, they’ll feel comfortable spending money and attending your event. Here are two tips for using inclusive event messaging.
Let Name Tag Pros put their decades of experience and expertise to work for you. We can help you design an inclusive name tag design, or we can work with one you have already designed. Let us help you create an inclusive event where all attendees feel safe and valued.
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