Strategies for Retaining Seasonal Staff

Name Tag Pros • October 20, 2023

What is a seasonal employee?

Seasonal employment is beneficial in many industries. It involves employees who work part-time during specific times of the year. For many, it means having more staff during a peak season. For others, the holiday season is the busiest season, and seasonal staff helps ensure customers are taken care of, and orders are filled. Seasonal staff usually get paid an hourly wage and sometimes receive bonuses or extra benefits based on performance. The term “seasonal employee” can also be used to refer to temporary workers, part-time workers, and freelancers.

Importance of Seasonal Staff

Don’t let the transient nature of the term seasonal employment confuse you. Temporary or seasonal staff can be a critical component for businesses and the economy. There are many industries that rely on seasonal staff during peak times, including hospitality, agriculture, beauty, recreation, and retail establishments. In some regions and businesses, seasonal jobs attract students or local workers who need something temporary. It can have the dual effect of lowering unemployment rates and circulating more income in the local economy. The trouble can often be figuring out ways to retain seasonal workers.

If it’s not done correctly, it can increase recruitment costs, or it can lead to the loss of already trained employees. The goal is to develop effective strategies that will help transform seasonal and permanent staff into long-lasting loyalty. The best-case scenario is to help seasonal workers feel like they are an essential part of the company’s core. It’s not just about hiring the right staff; it’s about finding ways to ensure they stay.

What’s up with the seasonal mindset?

Various industries depend on seasonal workers. The need usually arises due to changes in the demand for goods or services over the course of the year. Factors like the holidays, shifts in weather patterns, changes in agricultural work, or peak tourist seasons influence the need for seasonal employees. For the seasonal worker, they enjoy benefits like flexibility, earning an extra income, expanding their skill set, or gaining valuable experience in a certain sector. It’s easy for the seasonal employees to consider themselves and be considered just short-term help. To retain them, a business needs to learn how to cater to the worker’s mindset. For example, for those who like to travel, flexibility is a priority. For students, perhaps make scholarships available. Businesses that address the specific needs of their seasonal staff are more likely to see them return every season.

Creating an Employee-Friendly Work Culture

The business environment plays a huge role in the successful hiring of seasonal staff. It’s key to make sure even part-time staff feel like an integral part of the workforce. Using custom name tags is one way to help foster a sense of belonging. Every member of the team, no matter what their employment term, feels acknowledged as part of the larger community when they wear a customized name tag.

Here are seven ways to create a great work environment that will invite seasonal workers back year after year.

Good Leadership. Effective management is crucial. Managers should be trained to be fair, supportive, and approachable.
Flexible Scheduling. When considering your seasonal demands, think about workers’ personal needs.
Welcoming Culture. Promote inclusivity, respect, and teamwork. Prioritize employee engagement, positive recognition, and communication skills.
Competitive compensation. Provide all employees with competitive wages, performance incentives, or benefits.
Great Training and Support. Staff should be equipped with the skills and knowledge they need, as well as ongoing support.
Feedback and Appreciation. Regular feedback is essential to success. Recognize the contributions workers make to the successful operations of the business, both small and large.
Offer Growth Opportunities. Motivate workers to return by offering opportunities to develop skills or opportunities to advance in the company.

Let Name Tag Pros Help

One way to help your workers become a cohesive team is by providing them with high-quality name tags. There are also many other benefits for businesses that provide name badges for their employees. They can help boost branding efforts, improve customer service, and encourage employee engagement. Let Name Tag Pros help you bring your team together with exceptional custom name tags! Call us today to learn how we can help YOU!

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