Create a Custom Name Badge with a Message

Marketing a company has a lot of moving pieces. But it’s also about more than advertisements. Sometimes, the most powerful marketing tools come in small packages, such as the details of your company name badge. Your custom name badge helps you build and expand your brand image. Creating a name badge that represents your company and culture helps boost your branding efforts.

The trouble is knowing how to design an effective name badge, one that shares the right message and speaks on behalf of your company and brand.  That’s what this post is all about. We want to help you get the boost you need from your name tag design. We’ve compiled these easy-to-follow tips to get the name tag you want and the effect you desire.

Tips for Designing a Custom Name Badge With a Message

When you get the perfect name tag design, customers, attendees, and guests will connect easily with your brand. Your name badge can boost your networking and marketing efforts as well as function as a great conversation starter.

Focus on the Name Badge Details

You want to include as many details as possible, without cluttering the name badge’s appearance. Of course, you’ll want to include the wearer’s name, but there are other elements to consider. Choose details that benefit others. For example, you may want to include a job title, if appropriate to your setting. Adding a small detail like this can help encourage socializing. It gives you the opportunity to sell yourself, your services, and your brand.  

Find the Perfect Size

Even though name badges are small, they do come in a wide variety of sizes and shapes. You’ll want to find the right size for your name tags – one that is not too small, but also not too big. It will need to be big enough to be easy for your guests to read.

When it comes to name tag shapes, you can be as creative as you want to be. Depending on your industry, you may want to go with a traditional rectangular shaped name tag. But you have the freedom to choose any shape you want. A custom-shaped name badge can really make it stand out and grab attention.

Choose a Readable Font

When you start looking at the various fonts you can use on a name badge, it can be a bit overwhelming. There are literally thousands of them! The font you choose can say a lot about your company. Readability is the number one factor, but you can choose a font that is fancy or basic depending on the message you want to send. Some of the common fonts are:

·  Arial

·  Calibri

·  Times New Roman

·  Veranda

You’ll also want to choose the right font size to get the effect you want and allow for readability.

Choose a Color Palette

Your color choices may be influenced by your industry. Colors have a language all their own and they can be leveraged to elicit a variety of emotions. The main thing to remember is that you want your name badges to reflect your brand, so except for a neutral color or two, you will want to stay with colors in your logo or brand. One caveat is to avoid using too many colors in a single design. You’ll want just the right balance for aesthetic appeal and readability. Too many colors, or colors that clash will make the name tag design stand out for all the wrong reasons.

A United Front

Your name badges act similarly to football jerseys. They are meant to unite your company and provide a cohesive, consistent look across the board. Name badges help bring attendees together at an event and give a sense of teamwork as they blend and work toward the same goals. Custom company name badges help unite workers, so they feel like they are part of something much bigger than themselves.

Get Your Custom Name Badges from Name Tag Pros

At Name Tag Pros, we’ve been doing this for decades! We can help you design the perfect custom name badge for your business or event. We’ll help you get the design perfect so you can send the message you want to customers and attendees. Give us a call today and let us get started on your unique design.