Does Your Company Need a Tagline or Slogan?

Having a tagline or slogan for your business is good for your brand. You can use them to boost your marketing strategy. Most major corporations incorporate a tagline or slogan into their marketing efforts. Should you do the same thing, even if you only have a small business?

Let’s talk about what a tagline is and how they may be a powerful tool that can help small businesses.

What is a tagline?

Taglines are a short, memorable phrase that represents the face of a business. It’s a short, catchy phrase the encapsulates the essence of the business. It can be used to increase brand recognition and set your business apart from others. Taglines, slogans, and mission statements are often misunderstood. They are not the same things. Each one of them has a unique purpose.

· Taglines: A short phrase that creates a memorable association with a business. “Just Do It” is a slogan used by Nike. It’s usually only three to eight words longs.

· Slogan: A short sentence about what your business does and what makes it different. It’s usually longer than a tagline. An example is MasterCard which stated, “There are some things money can’t buy. For everything else there’s MasterCard.” A slogan can be one to two sentences in length.

· Mission Statement: A summary of your company’s core mission, who you serve, and how you will accomplish the mission. It is usually one to three sentences long.

Why Your Small Business Needs a Tagline

There’s a reason why large corporations have slogans, taglines, and mission statements. They help strengthen their brands and grow their businesses. Even small businesses can benefit form using these branding strategies. Some of the biggest benefits using taglines for businesses include:

· Increase brand awareness

· Improve brand recall

· Increase positive brand associations

In our world today, we all suffer from information overload. It is critical for businesses to be able to deliver quality information to customers with minimal effort. A tagline can help a small business accomplish this task.

So why aren’t more small businesses using taglines? It can be a bit challenging to develop a strong tagline that fits into a brand strategy.

How to Create Taglines

Businesses of every size need a mission statement, slogan, or a tagline. A tagline should sum up your brand, who you are. What is it that makes your business unique? What value to you offer your clients? Use the essence of your business and brand to develop a short, catchy, and memorable phrase. Your tagline should express the personality of your business.

Don’t rush it. Take your time and brainstorm lots of ideas. The test them with customers, stakeholders, and employees. Gather feedback on how these groups perceive your tagline and how well they think it aligns with your brand identity. Once you’ve narrowed it down to 2 or 3, choose the tagline that best represents your brand.

Where Small Businesses Should use Their Taglines

Once you’ve developed a tagline for your small business, it’s important to use it strategically. That is if you want to reap all the branding benefits it has to offer. Here are some ways to use your tagline strategically.

Use your tagline on your company website.

You may want to add your tagline to your website’s header or banner. You can also use it on your “about” page or other content section on your site. Put it where site visitors are sure to see it.

Taglines on Business Publications

Taglines need to be added to spaces that will increase repetition and consistency. Business cards and other business publications provide the perfect space for your tagline. Any printed or digital publications should have your tagline on them somewhere.

Custom Business Name Badges

The good thing about creating custom name badges for your business is you can make them unique. They should align with your other branding elements. They are the perfect media for your business’ tagline. You don’t need a lot of space since your tagline is short and to the point.

Social Media Bio

Your company’s social media bio is the perfect place for your tagline or mission statement. A bio condenses what your company does into a short summary. These small sections are the perfect place to add your tagline, slogan, or mission statement.

Add Your Tagline to Company Name Tags

Ready to order your company name badges? Let Name Tag Pros help you design the perfect name badge that includes your company slogan. Custom name tags are powerful branding tools with many benefits. Adding your tagline gives you even more bang for your buck. Call us today and let's get started!