Design Mistakes to Avoid to Ensure a Good Logo Design

Keep Your Logo Design Simple

 A logo design doesn’t have to have a lot of intricate details. Your logo helps customers remember your business. It can also help spark good memories of their interactions with your staff. Having a good logo is a fantastic visual branding tool. Making a logo too complex or complicated will reduce its recognizability, which means it can’t serve its main purpose. Your logo will be used on many different types of media, from stationery to door signs to name badges. It won’t always be full-size. It may be a smaller version that is placed on bags, receipts, and name tags. A very complicated logo design will not be as effective in smaller sizes. Keep it simple and keep it effective.

Limit the Use of Fonts

Your logo should only include up to two different fonts. It’s tempting to stylize one word to make it stand out or be more “artistic.” But a fancy handwritten font can complicate the design rather than complement it. One of the basics of logo design is using a single logo and definitely no more than two. Spacing is essential, too. The more fonts you use, the harder the image is to see and process.

Stay Versatile

When you start working out how your logo will look, you probably have some idea of what you are going for. You may also be thinking about where you want to put your logo. Your logo is likely to be placed in a lot of different places. It is functional. Make sure your logo is recognizable in any size, especially since it’s how people are going to remember your business. A bad logo design isn’t just ugly, and it doesn’t help people remember your business for the right reasons. Good logo design will be easily recognizable no matter what surface it is placed on.

Current Logo Trends

Trends come and go all the time. If you go with the hottest logo design right now, there will be a time when it will just be mediocre. It’s best to stick with a timeless design, one that will stand the test of time! Think about some of the best-known logos, like McDonald’s, Ford, and Nike. They continue to stick with their original logo because they just look good. When you design a tasteful logo, you won’t have to change it. If you design one based on trends, you will have to change it. 

Don’t Be a Copycat

It’s okay to gather influence from other business logo designs. But it’s not good to copy a logo. There are many reasons not to copy someone else’s logo. Firstly, you could find yourself in legal trouble. It also doesn’t speak well of your branding efforts. Secondly, you want a unique logo. If you copy someone else’s logo, your customers may think of their business rather than yours. That would defeat the purpose of having a logo in the first place.

Wise Use of Color

Using too many bold colors makes your logo design hard to decipher. If the colors are too complex, it takes a person too long to solve its meaning. Bold colors are not always the best way to go. Instead, use two or three contrasting colors to make different elements pop. Your logo will be more legible and easier to understand for customers, which is exactly what you want.

Let Name Tag Pros Help You Get it Right

One of the most important places to put your logo is on your company and employee name badges. At Name Tag Pros, we have decades of experience creating full-color logo name badges, whether you want engraved plastic, metal, upscale, custom-shaped, or reusable styles. Let us put your logo where others will see it! Order your full-color logo name badges today!