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Attending business events, conferences, and trade shows offers multiple benefits, including keeping up with your industry trends and networking. They are more important than many professionals realize. When you attend a business event, it’s like getting a front row seat to discover the latest trends and happenings in your particular business sector or industry.
If you are hosting a business event, it’s important to portray professionalism at every point. Presenting the wrong image can negatively affect your credibility, even if it’s something as small as your event name tag design. Your conference name tag needs to be high-quality. Let’s take a look at some ways you can improve your name tags for your next event.
You’ll want to choose a large, legible font for even name badges to make sure the name is visible. 72 pt is usually the smallest you would want to go when engraving the attendees’ names on a name tag. This ensures others can easily read the name, so they know who they are talking with. The last name needs a larger font, too, but it doesn’t have to be the same weight as what is used for the first name.
15 feet is a good distance to ensure the name badge is legible. At Name Tag Pros, we’ll make sure your event name badges are legible. You want to make sure it’s easy for your attendees to meet and greet one another.
If it’s relevant, you can add additional information to your event name badges to encourage networking and conversations. You may want to include different sectors of a particular industry or different industries. Depending on the nature of your event, you may want to put the person’s business affiliation on their name badges to make it easier for attendees to connect.
When it comes to choosing conference name tags, bigger really is better. It gives you more room to include details without compromising clarity or legibility. You may want to opt for a name tag around 4x6 inches.
Attendees should be able to glance at a name badge and read it easily. This means you’ll want to choose a simple, sans-serif font in most cases. Other stylized fonts can make it more difficult to read a name tag, especially in a busy conference room. Stick with the basics when it comes to the font, and make sure it fits your design.
When you create a great-looking name badge, your attendees may want to keep them as a souvenir. This is why you want to include your logo along with the title of your event. If it works with your design and plan, put the logo and title on the bottom portion of the name tag. The logo and title should not be obtrusive, but they should be visible.
Choose a name badge design that doesn’t flip over. It is inconvenient, for one thing. Secondly, attendees should not have to call other’s attention to a flipped-over name badge. You can choose a pin backing, magnetic backing, or an ID badge that comes with a lanyard.
If you choose a name tag that requires the use of a lanyard, make sure it is adjustable. A lanyard will help ensure the name badge stays where it should be. Make sure your design is adjustable since your attendees may come from different walks of life. And make sure that they are comfortable enough to wear all day.
Focus on individuality and uniqueness to set your event apart from others. But don’t do so if you have to sacrifice practicality. You want a unique design, but not one that is so quirky that it compromises the functionality of the name tag. Generally, choose function over design. You want a name tag that encourages networking and conversations. An impractical design may interfere with your efforts.
You may be on a tight budget, which can lead to being tempted to skimp on name badges. Sure, you can print them yourself and forget about quality and professionalism. Worse than that, you have the option of a sticky “Hello My Name Is…” name tag. Why would you put the reputation of your event at stake by saving a few bucks? Name badges make a lasting, profound impression on attendees. They are often the first impression they have of your business, so it’s worth investing in high-quality name tags.
Are you planning a business event? Let Name Tag Pros help you design an effective, eye-catching name badge that will have your attendees talking and networking in no time. We know your reputation is on the line, and we’ll make sure your name tag design helps you protect it. Call us today, and let us know how we can help you!
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