Does a Logo Really Matter

Attention Getters

Logos are often the first thing a person sees about a company. It’s important for a logo to be attractive enough to grab people’s attention. It should draw people in and create curiosity about the business represented by the logo. For those who are familiar with a business, the logo should be a reminder of the services they received or the interaction they had with employees. An excellent logo design will be recognizable and memorable. Having your logo on employee name badges provides another opportunity for potential and present customers to come into contact with your logo and brand.

Unique Qualities

Having a unique logo will help you stand out. You may have gone inside a store at some point simply because they had a unique or exciting logo. Perhaps you knew nothing about the company, but you wanted to check it out because its logo piqued your interest. That’s precisely the goal of a unique logo. It speaks for itself and communicates that you are a unique company worth investigating more thoroughly.

Competitive Edge 

Standing out is even better when you get an edge over your competition. For example, most dentist clinics have the term “dental” in their name; how can they stand out against one another? A logo can be in the shape of a tooth with unique lettering. Custom name tags can also be made to match or highlight the dentist’s logo. Having a unique logo that represents a dental clinic can display your business as a one-of-a-kind dentist, even though there are many similar clinics.

Establishing Brand Identity

A logo is essential for helping establish your brand’s identity. The graphic design should match your business’ purpose and values. You’ll want to incorporate colors and typography that match other elements of your brand’s identity. It’s going to be used to represent your business, so it’s important to develop a great logo. Branding involves numerous aspects of your business, including your website, blog, products, services, and your social media accounts. Your logo needs to match everything about your business and what it stands for, so you can build consistency across all the platforms.

What to NOT Do With a Logo

These were some of the primary reasons you need a logo. It’s only fair to cover some of the mistakes you want to avoid when using a business logo. 

Fail to Match Your Business’ Brand

Effective logos will properly represent the company’s branding. It should align with core values and purpose. You want your logo to match the message your company wants to send to consumers. It’s not a separate entity but part of the entire marketing effort. 

Uncorrelated Logo Elements

A logo has to be appealing basically to everyone. There can be several features that cause a logo to just not look right. For instance, it can look too busy. Maybe the colors are too bright. Or perhaps they don’t correlate well. It may seem simple, but it’s noticeable for all the wrong reasons if the font doesn’t match the rest of the company’s printed items. To see if your logo appears appealing, try looking at it on a black-and-white background.

Bland or Boring

You want your logo to be memorable. It should be eye-catching enough to start conversations. A well-designed logo will be able to stir up the curiosity of people who haven’t yet heard of your business. 



Custom Full-Color Logo Name Badges

Your logo represents your company or business. You’ll want to use it on anything that could potentially create conversations or curiosity, including your office staff or employee name tags. A logo name badge represents your company. You have numerous options, including engraved plastic name tags and metal name badges. Give us a call today, and let us help improve the image of your company with a high-quality full-color logo name tag. We’ll show you what hassle-free ordering is supposed to look like!