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The uniforms your employees wear say a lot about your company. They quickly communicate how much effort you put into branding and personalization. Uniforms express your company’s commitment to quality and investment in your brand image, employee appearance, and the overall customer experience.
Uniforms play a huge role in branding efforts and help create a more professional image of your company. Well-designed uniforms that fit well and look great make a huge difference in customer perception. Adding a high-quality custom name badge completes the look. Here are a few tips to get the most effect from uniforms and name tags.
The best place to start is with the basics. Your goal is to communicate your dedication to professionalism with a personalized uniform. No matter how much they cost, if they are sized inappropriately, it will damage the overall image. You may need to go beyond just large, medium, and small sizes. And, of course, you understand that one-size-fits-all is a myth by any stretch.
It may be a bit more of an investment, but having employees fitted for uniforms will provide a more professional, polished look. If you have the budget, tailor uniforms to each individual and issue two or three to each employee. This allows employees more options to rotate their uniforms.
High-quality fabrics are often avoided because they are more costly and often harder to maintain than less expensive options. However, the quality of your employee uniforms can make a huge difference in how customers perceive your brand. Higher quality usually equates to better longevity, too.
Fabrics with higher weight and greater thread counts last longer, no matter what material they are. Of course, you don’t have to go with ultra-premium fabrics and may not want to, depending on your industry and likely wear and tear issues. However, choosing higher-quality fabrics will mean uniforms will last longer, especially with proper care. Your investment will be worth it in the long run.
While designing employee uniforms, make sure they align with your brand logo, trademarks, and other imagery you may use. This gives uniforms a custom look but also a more official appearance. Think about using contrasting cuffs, collars, or trim that will highlight brand colors or imagery. This helps create a lasting impression on customers and provides a more professional appearance.
Colors alone are not the only way to create a professional, formal, or standardized appearance. Most uniform companies can add a custom logo to the fabric. The logo may be printed or embroidered. Including your logo on employee uniforms makes them more appealing, clean-looking, and standardized.
Any accessories should be formalized or standardized to ensure a professional look. Everything an employee uses or carries with them, from their hat to their belt or shoes, is an extension of the uniform. It’s important to protect the professional image you are trying to convey. If employees need to carry specific items to perform their jobs, provide them or give them specific guidelines to ensure uniformity.
Top off the professional look of your employee uniforms with a custom name badge from Name Tag Pros. You can choose a color scheme and design that matches your logo and other branding elements. In fact, if you prefer, you can include your full-color logo on the name badges.
Providing personalized name tags with your company logo seals the deal. It enhances the customer experience and provides a cohesive appearance and professional image for your uniforms.
Let us put our decades of experience and expertise to work for you! We have a wide range of options, including colors, sizes, shapes, and styles. We’ll even help you choose the elements that are best suited for your industry and company culture. Call us today, and let us top off your employee uniforms with a professional name badge.
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