6 Ways to Increase the Professional Appearance of Your Business

1. Provide Custom Name Tags for Staff Members

Providing custom name badges for staff members is an easy, inexpensive way to portray professionalism. Name badges give the impression of unity and send that message to your clientele. Name tags give each of your team members a “face,” which helps customers feel more comfortable approaching them.

Implementing high-quality name tags in the workplace also has other benefits, such as improving communication between staff members and between your staff and customers and increasing security. Adding custom name badges helps it look more professional, well put together, and ready to provide customers with the products or services they need.

2. Add the Use of Uniforms

If you have a workforce that wears uniforms, a full-color logo name tag can add the perfect, professional final touch. Uniforms are known for helping bring team members together and boosting morale. They help inform clients or customers who your staff members are and where they can go for assistance. 

Think about the police force and how their uniforms add a layer of professionalism while communicating to civilians who is part of the team. Uniforms “unify” groups of people, which can be beneficial in the workplace. Adding a professional name badge helps further to identify team members' roles in your company.

3. Set Up a Website with A Unique Domain Name

In today’s competitive marketplace, every business needs a website and an online presence. Whether your business sells products or services online or provides a brick-and-mortar service only, websites effectively draw in potential clients and allow you to connect with customers and potential customers online. 

When choosing a domain name, use your business name. The “domain” is the main part of your business’s URL that tells others it’s you! Using your business name to create a domain name makes it more memorable and easier for others to locate or type in. A custom domain name that matches your business name helps boost your website’s SEO so that it shows up in search results for users who are looking for your products or services. Having a clean, straightforward URL also helps your website look more professional too.

4. Add a Signature to Your Company Emails

One of the most important things to do for a business is to make communication easier. However, it is important that it looks professional. It is likely that you have numerous team members sending emails from a company email address. Adding a signature to them communicates professionalism. Professional email signatures should include items such as:

• Employee’s first and last name
• Job title
• Company name and logo
• URL to the company website
• Photo of the employee 
• Email and phone number
• Company’s physical address, if applicable
• Your hours of operation
• Social media icons

5. High-Quality Business Cards

Although the design of business cards has changed, and some companies have moved to digital business cards, they still play an important role in a business's success and are crucial for landing new business opportunities. A professional business card clearly states who you are, what you have to offer, and how others can contact you when they are ready. Business cards communicate the seriousness of your business, and that makes them a great tool for current and potential clients or customers.

6. Create a Business Logo

Every business needs to create a unique logo. A logo says a lot to current and potential customers. The old saying, “A picture is worth a thousand words” is applicable. Your professional logo should be eye-catching and memorable. It represents your company, its values, and your brand. A logo will go on essentially every type of business communication, from your letterhead to your emails, your website, uniforms, and name tags. It represents you and speaks of your dedication to professionalism and quality.

Order Your Professional Name Badges Today!

Are you ready to boost your company’s professional image? Order your name badges from Name Tag Pros today! We can help you with the design whether you have something in mind that complements your brand or you need some creative ideas. Call us today, and let us help you communicate your commitment to professionalism with a high-quality name badge.