Name Tag Designs That Meet Your Company Needs

Customer-facing businesses such as those in the retail industry can reap some significant benefits from providing staff with professional name badges. Name badges are not just an extra accessory, but rather a necessity for grocery stores, department stores, boutiques, and other retail establishments. Let’s take a look at four reasons retail businesses should use name tags.

Reasons Businesses Should Use Name Badges

Identify Employees and Staff

Larger retail establishments can make it difficult for staff members to remember other workers’ names. Wearing name badges helps newer employees and team members in the company easily recognize one another. But name tags are also beneficial for customers as they can quickly identify employees who have helped them or provided poor service. This provides an extra layer of accountability for you and your employees.

Boost Company and Brand Recognition

Branding is a hot topic today and it’s not going away any time soon. You can boost your branding and marketing efforts by adding your retail store logo to your staff name badges. It helps identify the association between you and your staff and helps customers remember your business long after they’ve gone home.

Another way full-color logo name badges help improve brand recognition is when employees wear name tags away from work. Maybe they run to grab a bite at lunch. They don’t usually take their name badges off for a quick trip out. They also wear them as they travel to and from the workplace. If they stop to get gas or pick up an item from the store on the way, everyone they encounter gets a glimpse of your logo. Think of this as free, repeated advertising.

Customer Conversation Starters

When your staff wears name badges, it’s easier for customers to reach out to them and start conversations. A logo name tag communicates to your customers the second they come in your establishment. They know who belongs on your staff and who are other customers. This allows them to know who to approach should they need assistance or have a question about a product.

Improved Security

When employees wear name badges, it’s easy to figure out if an employee is out of place or right where they belong. This is helpful for businesses that deal with high-tech or expensive equipment or sensitive information.

Choosing a Retail Name Badge that Fits Your Company’s Needs

Many companies understand the importance of name tags and how they help retail staff relate quickly with customers. Building a quick rapport can be instrumental in making a sale. But how do you know how to design a retail name badge that ensures you get the most out of the benefits name tags have to offer? There are a few ways you can leverage the power of this small, but powerful tool.

You want your name badges to represent your company and reflect your culture and brand. There are several things to keep in mind when choosing a name tag’s design, especially since it is important that it meets the needs of your company.

·  Name Badge Usage. There are many different styles of name tags to choose from. Match the type of name tag to your business environment. If you have a lot of employee turnover, you may choose a reusable design, which can also bear your full-color logo. If you tend to keep employees for years, choose a custom option like metal or plastic that will last you for years.

·  Name Badge Styles. Name tags are available in a number of styles, so it’s easy to find what best reflects your values. Oval and rectangular shapes are highly popular because of their professional appearance. You can also choose a custom-shaped name tag that represents your business or industry.

·  Name Tag Fonts. The font used to convey essential information on a name badge is important too. It should be easy to read. It’s tempting to choose a fancier font, but that can make the name tag too difficult to read. This would defeat the purpose of having them in the first place. Clean, simple, and professional is the way to go.

·  Name Tag Information. The information you choose to put on a name badge is where your company’s personality can show through. This is where you’ll choose the colors of your name tag and the logo, first and last names, position, or other info. Choose the elements that best represent your establishment.

·  Name Tag Material. You can choose plastic or metal name badges for a professional look. But we do have other options including eco-friendly wooden name badges and photo ID name tags.

Retail Name Badges: Talk to Name Tag Pros!

At Name Tag Pros, we have decades of valuable experience in creating name badges for retail establishments. Give us a call today and let us know what you need, and we’ll be happy to help you design the perfect name badge that reflects your company’s values, environment, mission, and brand.