Tips for Choosing the Best Font for Your Event Name Tags

There are many aspects of design that work together to create the perfect event name badge. You’ll choose colors, which may be one of the easier choices since they will align with your brand or theme. Finding the perfect font can be difficult, especially when you understand that different fonts have the ability to significantly impact the message you are trying to convey.

You do not need a degree in design to create amazing event name tags! Here are four guiding principles to help you find the perfect font for your event name badges.

What makes the font choice so important?

You are probably familiar with some of the most commonly used fonts like Times New Roman, Helvetica, Ariel, or Calibri. But were you aware that there are literally millions of fonts to choose from? Talk about overwhelming!

Fonts are used everywhere from websites to logos, stickers to ads. They are one of the smallest elements, but they have a huge impact on the way the message is perceived and received. For example, if a business wants to portray a more professional feel, they may choose a serif font like PT Serif or Georgia. But if a business wants to be seen as more fun or quicky, they may choose a script font like Pacifica. For modern and innovative businesses, a sans-serif font works well. Knowing what message you want to convey to event participants helps you narrow down the font category.

4 Fundamental Font Best Practices

Choosing the best font can be a bit overwhelming. At Name Tag Pros, we have tons of available fonts. We can help you narrow down your options so you can find the perfect font for your event name badges. Here are four of our best tips to help you impress your event guests with amazing name tags that represent your event or business well.

1. Stay consistent with your brand identity.

Choosing your name tag font is easier if you have already established your event branding. The main thing is to create consistency between your event branding and the name tag design. Choose a font that is similar to your branding. If you do not have branding in place, gather a few friends or colleagues to brainstorm about your event identity. You may also choose a few options that you like, then narrow it down to what seems to match your brand or event branding most closely.

2. Choose a readable font.

Event name tags are a great marketing tool. They are also perfect for encouraging networking, especially at events. A perfectly designed name tag can be a great way to encourage conversations. The name badge enables wearers to make connections at your event. When choosing a font, make sure it is easy to read, so that people can be identified easily. A bold font makes this more achievable over cursive or italic styles. Additionally, choose a color that will contrast with the conference badge color or use a white background for your engraved text.

The font size is also important to readability. Usually about 60px for the first name and a smaller size for the last name works well. You can also switch these two and make the last name larger. This is fully customizable to your preferences.

3. Make the font versatile.

It’s worth it to take the time to pick the perfect font. It needs to be consistent across all your event branding elements. Your font should be easily adapted to other mediums and interfaces including ads, flyers, and websites.

4. Value of peer feedback.

If you are working as a team to design name tags, honest feedback on the design can be invaluable. Take the time you need to get the design just like you want it. Remember that they are totally customizable and we’ll work with you to make sure you get exactly what you need. Your event is probably targeting a specific group of people, you may be able to get feedback from social media platforms that you use to connect with group members or event attendees.

Custom Event Name Badges from Name Tag Pros

Give us a call and let us put our years of hands-on experience and deep expertise to work for you! We can create name badges in any color, font, shape, or size you want.  We can also help you choose these elements and bring them together in a cohesive, stellar design.