5 Reasons Your Event Needs Its Own Logo

Event marketing can feel complex and overwhelming, but it is necessary if you plan to host a successful event. In fact, if you take some time to do a little research, you are likely to find many people in favor of event marketing from new or small businesses to large, established businesses and everyone in between.

Now that we are well past the pandemic, there is a steady surge in the number of events, both in-person and virtual. This increases the importance of event marketing efforts to get your event in front of the right people. Your event marketing strategies matter and your logo plays a huge role in creating effective marketing materials.

Having an event specific logo really matters and carries a lot of weight when it comes to marketing. Of course, you can use your business brand logo for your event. However, having a dedicated event logo can make a huge difference. It serves to differentiate your event and creates its own memorable identity, plus it offers many other benefits too. That’s what we’re going to talk about today.

5 Ways An Event Logo Boosts Your Marketing Efforts

Creates a Specific Identity for the Event

Many marketers report that event marketing can boost sales and participation by nearly 80%. Stepping up your marketing game makes sense just due to the steady increase of events happening across the board. Hosting events doesn’t have to be as complicated as they used to be, especially with the rise of virtual and hybrid events. What does this mean for event planners? You must find a way to cut through the noise and market your event.

One strategy that can help is creating an event logo. A logo gives your event identity and helps you stand out in the crowded event space. Depending on your niche or industry, and the nature of your event, your event’s name can sound similar to something that already exists. Having an event logo provides you with an unmistakable distinguisher. This is enough to keep you a step ahead of the competition.

Establishes Authority

People can see branding in a variety of ways. But the guts of the matter is about getting them to take your idea seriously. Event branding and designing your event logo are important. Having a professional event logo convinces people that your event is worth being taken seriously. It sets you up as an authority.

In short, an event logo communicates that your event is worth both attention and time. If you think about it, they are trading their time with you and they want something of value in return. Most businesspeople choose a certain number of events to attend each year, and often need to choose which ones provide them with the most value. When they see your event logo, it establishes it as an authoritative event, and that is a strong first impression.

Builds a Sense of Consistency

You put a lot into event marketing efforts. How complex your marketing campaign is may depend on the type of event you are hosting and the scale of the event. These have to be taken into consideration to promote it across different media channels.

You have your choice of a wide range of promotional graphics to use, including offline media such as billboards, flyers, and event posters. You also have plenty of opportunities to spread the word online through social media platforms, email marketing, and web display ads. Additionally, you’ve got brandable items in your event swag bag and other memorabilia for your attendees. Each of these help share the flavor and culture of your event. Every item from your event name tags to forms, to web copy and billboard advertisements should present your logo consistently.

Ties Your Brand to the Event

Your logo can be leveraged in a way that increases event participation. Having a brand identity gives your event an authoritative stance. One survey suggested that about one-third of participants RSVP for an event when they initially receive the invite. Connecting your event brand to your main brand in some way helps you leverage brand loyalty and capture more registrations for the event. The best way to do this is to take inspiration from your business logo when creating the connecting event logo.

Build Memorability

You’ll work through several stages when promoting an event. Building awareness starts months in advance. The registration process may come much later. You’ll want to create promotional content and ads that resonate and engage your audience. They may go some time between seeing promotional content and having an event logo will tie it all together for them. They are more likely to remember the logo when they see it on your shared information.

Get Your Event Name Tags with Your Event Logo from Name Tag Pros!

Your logo will need to be on everything connected to your event. At Name Tag Pros, we have a reputation for providing high-quality branded name badges. Call us today and let us create an event name badge with your full-color logo on it.